My Work

Built to hold up.

UX/UI, brand systems, web design, and visual work, shaped by an AI-assisted, human-directed workflow. Twenty years of operator judgment behind every call.

UX/UI | Brand Systems | Web Design | Visual Design | AI Workflow

Featured Project

Brand identity, web direction, and the design judgment behind both.

HWY68

UX/UI · Branding · Website · Marketing

Smartphone displaying a pink rewards app screen with a 68 score and a café discount offer.

AI in My Workflow

Final decisions stay with me: task flow, hierarchy, accessibility, usability, brand fit, and what gets cut.

I run an AI-assisted, human-directed design workflow. AI speeds up the thinking. I make the calls.

Research Support

AI helps me gather context, compare patterns, and pressure-test assumptions before I commit to a direction.

Information Architecture

I use AI to sort, cluster, and stress-test structure so navigation and content hierarchy hold up under real use.

Design Critique

AI acts as a first-pass critic. I run work through it for clarity checks, then apply my own judgment on what stays.

Workflow Speed & Documentation

AI helps draft notes, summaries, and decision logs so more of my time goes to the actual design work.

Work Galleries

Case studies, brand systems, sites, and visual work. Grouped by design lane.

Visual Design

Visual Design • Brand System

Green stationery set with spiral notebooks, pen, and business cards on a light background

Logo Design

Marks • Identity Concepts

Graphic Design

Print • Digital • Layout

Web Design

Responsive • HTML/CSS

How I Work

Three checks, every project. This is how a design decision earns its place.

Clarify the Problem

Before anything gets designed, I define what's actually broken and who is paying for it. Twenty years of reading clients taught me the stated problem is rarely the whole problem.

Design for the User and the Business

Good design serves both. Every choice gets checked against what the user needs and what the business needs to run.

Make the Decision Defensible

Every call follows the same standard: problem, solution, user, business, trade-off. If I can't explain why, it doesn't ship.

Training & Credentials

Formal training backs the work. The portfolio shows how I apply it.

Google

UX Design Certificate · AI Certificate
UX process, user-centered design, and AI-assisted workflow, backed by Google training.

IxDF

UX, Design Thinking, Visual Design, Gestalt, AI for Designers
Ongoing UX education through certificates, master classes, and earned distinctions.  
View IxDF Profile

Skillcrush

Visual Designer · Front End Developer · UI/UX Designer tracks
Project-based training across brand systems, responsive web, HTML and CSS, and UX/UI.

College Coursework

Web design · Print design · Adobe tools
Formal classroom foundations, before the certificates.

Want the thinking behind the work?

I'm looking for UX/UI, product design, and design-adjacent roles where visual judgment, workflow thinking, and clear design decisions matter.