Logo Design
Designing logos that feel like they were always yours.
Logos are more than visuals — they’re shorthand for trust, identity, and first impressions. I approach logo design by listening closely to what makes a brand unique, then translating that essence into a bold, scalable symbol. From sketch to vector, I ensure every logo is versatile, meaningful, and built to grow with your brand. Whether minimalist or expressive, I aim to design marks that feel personal and memorable.
Creating Cozy Dreams
The Cloud Nest Bedding logo is part of a Webflow project. I wanted to create a few fictional pillow sponsors for The Frankfurt Pillow Fight Club.
AI helped me create a couple of names for bedding companies. The name Cloud Nest led me to owls, the adorable, fluffy creatures of the night, perched atop the company name like a nest. I decided to draw the owl in a pillowy shape and use earthy colors. I can easily envision this brand as a charming option for a baby bedding company. I might consider creating a shop website for it as a fun project down the line.
Tools: Procreate, Adobe Illustrator & Photoshop


HWY68 Coffee House's Bold New Look!
The HWY68 Coffee House & Creamery logo is part of an authentic branding project for a local business. The owners requested the inclusion of the original HWY sign in their logo, along with a pop of pink to improve visibility from the road. I paired the pink with brown to represent coffee and incorporated neutral black and white for balance. The original HWY sign reminded me of a cup of coffee with a frothy milk top, and the rest, as they say, is history.
Check out the project case study! HWY68 Coffee House Project
Tools: Adobe Illustrator & Photoshop
A Stylish Redesign for Thai Crystal
The idea to redesign the Thai Crystal came to me as a fan of this natural deodorant. As someone who thrives on visual aesthetics and has a passion for graphic design and branding, let's just say the original packaging design was a sore spot on my bathroom shelf. This could be done better.
So, I set out to create a more stylish and natural-looking design while still incorporating the brand's signature red.
What do you think? Move the slider between the before and after versions.
Tools: Procreate & Adobe Photoshop



Snuggle Soft's Cozy Bedding Design
As another bedding brand as part of The Frankfurt Pillow Fight Club, Snuggle Soft inspired me to illustrate a cotton flower snuggled around a pillow in a soothing color palette of teal and soft pale rose. I selected a cozy decorative typeface combined with a simple, clean one.
Tools: Procreate, Adobe Illustrator & Photoshop
Brewing Community
The logo for The Whole Bean Coffee House was developed as a project within a visual design class. The objective was to establish a warm, inviting, and high-quality brand identity for a local coffee house that emphasizes community.
Explore the case study! The Whole Bean Project.
Tools: Adobe Illustrator & Photoshop


Meet Slumber Sanctuary!
Here is logo #3 that I designed for the FPFC. Slumber Sanctuary is yet another bedding brand dedicated to enhancing your sleep experience with its products. The term sanctuary evoked thoughts of yoga, inspiring the use of an exotic flower along with tranquil, soft hues and shapes.
Tools: Procreate, Adobe Illustrator & Photoshop