Brand & Identity Design

Branding with brains, purpose, and personality.

Branding is one of my favorite types of projects — it blends strategy, storytelling, and creativity. I bring a unique perspective from my previous career, helping me deeply understand client visions and translate them into designs that resonate.


My background in UX design allows me to consider the full user journey and develop personas to align the brand with real audience needs. Every branding project becomes a collaborative mission to create something my clients feel proud of — a visual identity that’s meaningful, exciting, and built for business growth.

Cards with the "Cafe 68" logo, gift cards, and scratch-off tickets in pink and brown.

HWY68 Coffee House

Brand & Identity for a local business.

Peek Project
Two coffees, one with a green lid, in a cardboard tray with stirrers and sugar packets.

The Whole Bean

Brand & Identity design class project.

Step Inside

HWY68 Coffee House

Brand & Identity for a local business.

Peek Project